Know-how for running your own firm
From admission to the first enquiry via Google: practical guides for lawyers (Rechtsanwält:innen), notaries, mediators, tax advisers, auditors and accountants (Bilanzbuchhalter:innen) who are going independent or want their firm to be easier to find. Professional rules, chambers and registers differ between Austria and Germany, so each guide comes in a separate edition per country and, where the rules depend on the profession, per profession too.
Setting up your own firm
- Setting up a firmAustriaFor:All professions
Setting up a firm in Austria: the guide for all legal and tax advisory professions
Authorisation, legal form, registered office, professional indemnity, tax office and social insurance: the steps to your own firm in Austria, for all six professions at a glance.14 min readRead the guide - Setting up a firmAustriaFor:Lawyers
Setting up your own law firm in Austria: from trainee years to your first file
Bar exam, registration with the chamber, indemnity cover under § 21a RAO, chamber and pension contributions and your first clients: the route to your own law firm in Austria.12 min readRead the guide - Setting up a firmAustriaFor:Tax advisers
Setting up a tax advisory firm in Austria: from trainee years to your own practice
Trainee period, professional exam, appointment by the KSW, indemnity cover and legal form: the route to your own tax advisory firm in Austria under the WTBG 2017.13 min readRead the guide - Setting up a firmAustriaFor:Accountants and bookkeepers
Going self-employed in accounting in Austria: exam, appointment and the limits of your authorisation
Professional exam, practice, indemnity cover and public appointment: how to become a self-employed certified accountant, bookkeeper or payroll accountant in Austria, and how to stay within your scope of authorisation.12 min readRead the guide - Setting up a firmAustriaFor:Mediators
Becoming a mediator in Austria: from training course to your own mediation practice
Training under the ZivMediat-AV, registration with the BMJ, €400,000 indemnity cover, CPD and funding: how to start out as a registered mediator in Austria.12 min readRead the guide - Setting up a firmAustriaFor:Auditors
Going independent as an auditor in Austria: appointment, APAB and your first engagements
Professional exam, appointment by the KSW, indemnity cover, APAB certificate and legal form: the route to your own audit firm in Austria, step by step.12 min readRead the guide - Setting up a firmAustriaFor:Notaries
Becoming a notary in Austria: from the register of candidates to your own notary post
You cannot found or buy a notary's office: you are appointed to an advertised notary post. This is the route via the candidate years, the Notariatsprüfung and the application to your own official seat.12 min readRead the guide
Your firm online
- Your firm onlineFor Austria and GermanyFor:All professions
What belongs on a law or tax firm website? The pages, copy and features clients actually need
Practice areas, team, fees, first consultation, secure contact options and client portal: the content a professional firm website needs and how to word it in line with professional rules.11 min readRead the guide - Your firm onlineFor Austria and GermanyFor:All professions
What does a firm website cost? Prices, running costs and the right questions before you sign
Agency, website builder or fixed price: what a firm website costs up front and every month, why firms calculate in net terms and the twelve questions to ask before you commission one.9 min readRead the guide - Your firm onlineAustriaFor:Lawyers
Legal notice, media disclosure and data protection for law firms in Austria
§ 5 ECG, disclosure under § 25 MedienG, § 28 RL-BA 2015, liability insurance details under § 22 DLG, data protection, cookies and accessibility: what belongs on a law firm website in Austria.11 min readRead the guide - Your firm onlineAustriaFor:Tax advisers
Legal notice and mandatory details for tax advisers in Austria
§ 5 ECG, the chamber and the WTBG 2017, media disclosure, data protection and cookies: what has to go into the legal notice of an Austrian tax firm, with a sample.11 min readRead the guide - Your firm onlineAustriaFor:Accountants and bookkeepers
Legal notice and mandatory details for accountants, bookkeepers and payroll accountants in Austria
Bilanzbuchhaltungsbehörde, the UBIT trade group, the BiBuG 2014 and the right wording on the scope of your licence: what belongs in the legal notice of an Austrian bookkeeping firm.10 min readRead the guide - Your firm onlineAustriaFor:Mediators
Legal notice and mandatory details for mediators in Austria
Registered, with a trade licence or alongside a chamber profession: which details mediators in Austria put in their legal notice, including disclosure, data protection and cookies.10 min readRead the guide - Your firm onlineAustriaFor:Auditors
Legal notice and mandatory details for audit firms in Austria
§ 5 ECG, KSW, APAB, WTBG 2017, § 14 UGB and media disclosure: what has to go into the legal notice of an audit firm in Austria, with an example.10 min readRead the guide - Your firm onlineAustriaFor:Notaries
Legal notice and mandatory details for notaries' offices in Austria
What the legal notice of an Austrian notary's office must contain: professional title, chamber of notaries, oversight by the Ministry of Justice, professional rules, media disclosure and the details of a notary partnership.10 min readRead the guide - Your firm onlineAustriaFor:Lawyers
Advertising for lawyers in Austria: what §§ 47 to 49 RL-BA allow
§ 47 RL-BA 2015 and the OGH case law in practice: firm name, specialisation, reviews, fees, Google Ads, social media and newsletters for law firms in Austria.11 min readRead the guide - Your firm onlineAustriaFor:Tax advisers
Advertising for tax advisers in Austria: what is allowed and where the limits are
No advertising section, but clear limits: what tax advisers in Austria need to watch on their website, with reviews, prices, social media and newsletters.10 min readRead the guide - Your firm onlineAustriaFor:Accountants and bookkeepers
Advertising for bookkeeping and payroll firms in Austria: plenty of freedom, one hard limit
No duty of factuality, but § 61 BiBuG: what bookkeeping firms in Austria may say on their website, in ads and in newsletters, with concrete wording.10 min readRead the guide - Your firm onlineAustriaFor:Mediators
Advertising for mediators in Austria: what is allowed and where the limits are
Title, referral fee ban, confidentiality and neutrality: how registered mediators in Austria may advertise on their website, on Google and on social media.9 min readRead the guide - Your firm onlineAustriaFor:Auditors
Advertising for audit firms in Austria: what is allowed and where the limits are
No advertising section in the WTBG 2017, but UWG, confidentiality and independence: what Wirtschaftsprüfer:innen (auditors) in Austria may say in their marketing.9 min readRead the guide - Your firm onlineAustriaFor:Notaries
Advertising for notaries in Austria: what the Notariatsordnung and professional guidelines allow
True and factual: how notaries in Austria may present themselves on their website, on social media and in the media, which four advertising bans the STR 2000 contain and where reviews become a problem.10 min readRead the guide - Your firm onlineFor Austria and GermanyFor:All professions
The Google Business Profile for professional firms: set it up, maintain it, reply to reviews properly
Category, firm name, reviews and replies: how professional firms set up their Google Business Profile without breaching professional law or confidentiality.10 min readRead the guide - Your firm onlineFor Austria and GermanyFor:All professions
Local SEO for professional firms: how clients in your region find you on Google and in AI assistants
Understand search queries, one page per practice area, official registers, consistent firm data and structured data: this is how your firm gets found in your region.9 min readRead the guide - Your firm onlineFor Austria and GermanyFor:Lawyers
The criminal defence lawyer's website: emergency number, discretion and the pages people find at night
Emergency number, pages on searches, arrests and summonses, fees and court-appointed defence, discretion in forms and tracking: how criminal defence lawyers in Austria and Germany build a website that is found at night.15 min readRead the guide - Your firm onlineFor Austria and GermanyFor:Lawyers
The website for family law firms: trust in a crisis and enquiries that fit the firm
Explaining divorce, custody and maintenance clearly, being open about fees and legal aid, pre-qualifying enquiries: how family law firms in Austria and Germany build a website that offers stability in a crisis.16 min readRead the guide - Your firm onlineFor Austria and GermanyFor:Lawyers
Employment law: employers or employees? How the firm website picks a side
Employees, employers or both? How employment law firms in Austria and Germany choose their side, build separate landing pages and win mandates despite free advice from the Arbeiterkammer.17 min readRead the guide - Your firm onlineFor Austria and GermanyFor:Lawyers
Tenancy law: landlords or tenants? Positioning and website for tenancy and condominium law firms
Landlords, tenants or both: how tenancy and condominium law firms in Austria and Germany position themselves, deal with tenants' associations and win property managers as repeat clients.16 min readRead the guide - Your firm onlineFor Austria and GermanyFor:LawyersNotaries
Inheritance law: lawyer or notary? How to explain the difference on your website
Who handles what in inheritance law, lawyer or notary? How law firms and notary offices explain the roles in Austria and Germany on their website, with sample texts and notes on fees.17 min readRead the guide - Your firm onlineFor Austria and GermanyFor:Lawyers
Website for immigration and residence law: languages, WhatsApp and trust
Languages, WhatsApp and data protection, deadlines, honest fees and business immigration: what a website for immigration law in Austria and Germany needs.16 min readRead the guide - Your firm onlineFor Austria and GermanyFor:Lawyers
Website for IT and data protection law firms: your site is your proof of competence
Cookie banner, load time, security: for data protection and IT law firms, their own website is the first proof of competence. How to present the GDPR, AI Act, NIS2, Data Act and DPO packages properly.15 min readRead the guide - Your firm onlineFor Austria and GermanyFor:Lawyers
The website of a boutique business law firm: as credible as big law, without client names
Spin-off from big law: how a boutique business law firm describes deals without client names, mentions JUVE, Legal 500 and Chambers and builds partner profiles and an English version.16 min readRead the guide - Your firm onlineFor Austria and GermanyFor:Mediators
A website for family mediation: explaining mediation, showing funding, getting enquiries
Separation, children, blended families, funding and the link to the courts: how family mediators in Austria and Germany build their website so that both parents get in touch.15 min readRead the guide - Your firm onlineFor Austria and GermanyFor:Tax advisersAuditors
Recruiting trainee tax advisers in Austria: how your firm becomes their first choice
Trainee period under the WTBG 2017, professional exam, training firm, careers page and job ad: how tax and audit firms in Austria win new talent.13 min readRead the guide - Your firm onlineFor Austria and GermanyFor:Accountants and bookkeepers
Flat fee, per entry or per payslip? Pricing models for bookkeeping firms and how to show them on your website
Flat fee, price per entry or per payroll run: which pricing models suit bookkeeping firms, how to calculate your hourly rate and how to state prices correctly on your website.15 min readRead the guide - Your firm onlineFor Austria and GermanyFor:Accountants and bookkeepers
A website for payroll accountants and payroll bureaus: trust, prices per employee and recruiting
Describe your permitted scope precisely, state prices per employee, explain cut-off dates and data protection, and use the website as a recruiting tool: the page plan for payroll accountants and payroll bureaus.15 min readRead the guide
Getting visible and winning clients
- VisibilityFor Austria and GermanyFor:All professions
Online visibility in 90 days: the plan for professional firms, week by week
A prioritised 90-day plan for small firms: foundation, website, directories, reviews, first expert articles, LinkedIn and measuring, with a time budget per week.12 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
Found in AI search: how professional firms get named in answers from ChatGPT, Perplexity and Google
Where ChatGPT, Perplexity, Gemini, Copilot and Google's AI Overviews get their facts about professional firms, and how to make sure the answers are correct.12 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
Practice area pages on a firm website: one page per service that gets found and convinces
Why a services overview is not enough, how a good page per practice area is structured, which titles professional law allows and how to avoid thin pages.11 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
Online directories for professional firms: which listings count and how to keep them clean
Chamber registers, Apple Business, Bing Places, business directories and paid portals: which directories count for professional firms, which contracts hide traps and how to keep your data consistent.11 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
Expert articles for professional firms: a blog that gets found and read
Topics from real client questions, the answer first, a clear notice instead of individual advice, maintained dates and internal links: this is how firms write expert articles that get found.11 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
The contact page of a professional firm: how visitors become enquiries
Phone hours, few form fields, confidentiality and an honest response time: how professional firms build a contact page that brings enquiries and fits professional law.11 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
LinkedIn for professional firms: becoming visible without breaching professional law or confidentiality
Personal profile or company page, titles in the headline, expert posts without client data, recruiting and advertising rules: LinkedIn for professional firms in practice.11 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
Referrals and network: how your website turns recommendations into mandates
After the referral comes the Google search: what your website must deliver then, how to make recommending you easy and why commissions are off limits.10 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
The firm's team page: what belongs in each profile and which titles you may use
Professional title, chamber, focus areas, languages and career: how professional firms present their team, use titles correctly and keep the page up to date.9 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
Firm photos for your website and Google profile: portraits, rights, technology
Your own portraits instead of stock photos: how professional firms plan photos for their website and Google profile, clarify usage rights and consents, and embed the images properly.10 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
Your firm website on the smartphone: what clients need on the go
Mobile-first indexing, tap to call and tap for directions, readable text, buttons that are easy to hit and forms that work on the phone: how your firm website wins people over on the go.9 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
Page speed for firm websites: understanding, measuring and improving Core Web Vitals
LCP, INP and CLS with the official thresholds, measuring with PageSpeed Insights and Search Console, and the typical culprits on firm websites: how to make your site fast.10 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
Structured data for professional firms: Schema.org markup that search engines and AI understand
LegalService, Notary or AccountingService, Person for professionals, opening hours and sameAs: which Schema.org markup firms need and what Google uses from it.10 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
Measuring online visibility: the numbers that really count for professional firms
Search Console, Google profile performance, privacy-friendly analytics and the question “How did you find us?”: how professional firms measure whether their website brings in enquiries.12 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
Cookie banners and privacy on your firm website: what you need and how to avoid it
§ 25 TDDDG, § 165 TKG 2021 and the GDPR: when firm websites need a cookie banner, what “reject” has to look like and how a few decisions let you do without a banner altogether.10 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
The client newsletter: send it lawfully, fill it usefully, keep confidentiality
Consent and double opt-in, the exception for existing clients, unsubscribing and imprint, EU tools, content by profession and the BCC error: the newsletter for professional firms.10 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
Online appointment booking for professional firms: when it pays off and how to set it up properly
Letting people book a first consultation, an initial tax meeting or a mediation information session online: when it fits, which tool, which data and how to handle no-shows and fees.10 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
Multilingual firm websites: how to reach clients in their language without promising more than you deliver
Which languages pay off, which pages come first, professional or machine translation, hreflang and the language switcher: how to make your firm website multilingual.11 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
Accessible firm websites: what the BFSG and BaFG require and why accessibility pays off even without a duty
BFSG and BaFG since June 2025: which firms are covered, the key WCAG rules, the accessibility statement and a quick self-test.12 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
Firm name and domain: how clients find you and remember you
What professional law allows in a firm name, which domain ending fits, what keyword domains bring and what to check before you register.12 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
Google Ads for professional firms: when ads pay off and how to run them within professional rules
When search ads make sense for professional firms, how to set keywords, location and budget, and which ad texts professional law in Austria and Germany allows.12 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
Video and podcasts for professional firms: explainer videos, team video and audio with reasonable effort
Explainer videos, team video and podcast: which formats are worthwhile for professional firms, how to embed them without tracking, add subtitles and stay within professional law.10 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
Website relaunch for professional firms: a new website without losing rankings and enquiries
Inventory of old URLs, 301 redirects, staging without indexing, mandatory information, domain changes and the first weeks after launch: how to relaunch a firm website successfully.9 min readRead the guide - VisibilityFor Austria and GermanyFor:Lawyers
The website for lawyers: what clients look for and what professional law allows
Practice areas, initial consultation and costs, process, team and contact: how lawyers in Austria and Germany build a website that brings enquiries and fits professional law.11 min readRead the guide - VisibilityFor Austria and GermanyFor:Lawyers
Winning clients as a lawyer: which channels work and what professional law allows
Referrals, Google profile, bar directories, portals, talks, LinkedIn and Google Ads compared: how lawyers win mandates without breaching professional law.10 min readRead the guide - VisibilityFor Austria and GermanyFor:Lawyers
SEO for lawyers: how your firm gets found on Google and in AI answers
Understanding search intent, one page per practice area, titles and descriptions with examples, local signals and AI answers: SEO for law firms in Austria and Germany.9 min readRead the guide - VisibilityFor Austria and GermanyFor:Tax advisers
The website for your tax advisory firm: the pages clients and applicants look for
Service pages for businesses, founders and private individuals, client portal, initial meeting, team, careers page and legal notice: what a tax advisory firm's website needs.11 min readRead the guide - VisibilityFor Austria and GermanyFor:Tax advisers
Winning clients as a tax adviser: the right engagements instead of as many as possible
Target group and niche, referrals without commission, Google profile, KSW and Steuerberaterverzeichnis, talks, newsletters and LinkedIn: how tax advisers win the right clients.9 min readRead the guide - VisibilityFor Austria and GermanyFor:Tax advisers
SEO for tax advisers: how your firm gets found on Google and in AI answers
Understand search intent, use seasonal searches, pages per service and target group, good titles and descriptions, content without individual advice and AI answers: SEO for tax advisers.9 min readRead the guide - VisibilityFor Austria and GermanyFor:Accountants and bookkeepers
The website for your bookkeeping firm: which pages you need and how to describe your services correctly
Services exactly within the permitted scope, transparent packages, digital receipt transfer, process, team and the right imprint: the page plan for a bookkeeping firm's website.12 min readRead the guide - VisibilityFor Austria and GermanyFor:Accountants and bookkeepers
Winning clients as a certified bookkeeper or bookkeeper: target groups, partners and channels that really work
A clear target group, tax advisory firms as partners, a well-kept Google profile, software partner listings and referrals without commission: this is how bookkeeping firms win clients.10 min readRead the guide - VisibilityFor Austria and GermanyFor:Accountants and bookkeepers
SEO for certified bookkeepers and bookkeeping firms: how business owners find you on Google and in AI assistants
Understand search intent, one page per service and target group, good titles, honest price pages, local signals and AI answers: SEO for certified bookkeeping, bookkeeping and payroll.9 min readRead the guide - VisibilityFor Austria and GermanyFor:Mediators
The website for mediators: what belongs on it and how it speaks to both parties
Fields of mediation, process, fees, funding and neutral language: what content a mediator's website needs and how it speaks to both parties in a conflict.12 min readRead the guide - VisibilityFor Austria and GermanyFor:Mediators
Client acquisition for mediators: referrers, directories, talks and Google
Referrers, official and association directories, talks, Google profile and LinkedIn: how mediators win clients without referral fees and without losing their neutrality.10 min readRead the guide - VisibilityFor Austria and GermanyFor:Mediators
SEO for mediators: how people in a conflict find your website
Searching by problem rather than by term, pages per field of mediation, title examples, Google profile and AI answers: how mediators get found online.9 min readRead the guide - VisibilityFor Austria and GermanyFor:Auditors
The website of an audit firm: what management, supervisory boards and applicants need to find there
Audit services, industries, a team with qualifications, transparency report, careers page and legal notice: what an audit firm's website needs.12 min readRead the guide - VisibilityFor Austria and GermanyFor:Auditors
Winning audit engagements: tenders, referrals and expertise that becomes visible
Tenders, referrals from tax advisers and banks, industry focus and expert content: how auditors win new audit engagements without jeopardising their independence.9 min readRead the guide - VisibilityFor Austria and GermanyFor:Auditors
SEO for audit firms: being found when companies ask about audits
How companies and associations search for audit services, which pages an audit firm needs, good titles and descriptions, expert content, AI answers and LinkedIn.9 min readRead the guide - VisibilityFor Austria and GermanyFor:Notaries
The website for a notary's office: what clients want to know and what the office allows
Services, document checklists, how an appointment works, fees under the statutory tariff and accessibility: what belongs on a notary's website and what professional rules do not allow.11 min readRead the guide - VisibilityFor Austria and GermanyFor:Notaries
Getting found and chosen as a notary's office: what is allowed and what works
Free choice of notary, the official notary search, an objective Google profile, referrals from banks and estate agents, talks: how notaries get found without breaching professional rules.9 min readRead the guide - VisibilityFor Austria and GermanyFor:Notaries
SEO for notaries: how to get found on Google and by AI assistants within the professional rules
Understanding searches like “Testament beim Notar Kosten”, one page per service, objective titles without superlatives, local signals and AI answers: SEO for notaries within the professional rules.9 min readRead the guide - VisibilityFor Austria and GermanyFor:Lawyers
Traffic law vs. fine portals: visible locally instead of a lead supplier
Traffic fine portals dominate search in traffic law. How partner models work, what § 49b BRAO allows and how your firm wins local accident and licence cases.16 min readRead the guide - VisibilityFor Austria and GermanyFor:Tax advisers
Switching tax adviser: how your website wins over clients who want to change
Reasons for switching, process, documents, power of attorney and fees: how a “Switch to us” page wins over clients who want to change tax adviser, without running down colleagues.17 min readRead the guide - VisibilityFor Austria and GermanyFor:Tax advisers
Tax advice for founders: start-up packages, fixed prices and content that convinces start-ups
A page for founders, start-up packages with fixed prices, content on legal form, the small business scheme and funding: how tax advisers in Austria and Germany win founders online.16 min readRead the guide - VisibilityFor Austria and GermanyFor:Tax advisers
Tax advice for freelancers and professionals: the content your website needs, from “freelance or trade” to flat-rate schemes
Freelance or trade, cash-basis accounts, status determination, SVS, flat-rate schemes and industry pages for doctors, creatives and IT freelancers: the website of a tax firm for freelancers.15 min readRead the guide - VisibilityFor Austria and GermanyFor:Tax advisers
Tax advice for real estate: how to win landlords and investors online
Pages by occasion, topics from ImmoESt to depreciation, honest prices and a network of estate agents, property managers and notaries: how tax firms win real estate clients online.16 min readRead the guide - VisibilityFor Austria and GermanyFor:Accountants and bookkeepers
Working with tax advisers: cooperation models for bookkeepers and how to show them on your website
Referral partnership, shared engagements or freelancing for a firm: how bookkeepers work with tax advisers without commission, and what a good partner page looks like.16 min readRead the guide - VisibilityFor Austria and GermanyFor:All professions
Finding a niche: how firms specialise and show it on their website
Why specialisation works on Google, in AI assistants and for referrals, how to find your niche, what professional law says about “specialist” and “Fachanwalt”, and what niche pages look like.16 min readRead the guide
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A preview of your firm website: free, in 3 days
All we need is your name, email, profession and area of practice, plus the address of your current website if you have one. From that we create a preview for your firm and send you the link by email. No cost and no obligation.
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